Target Audience

Target Audience One

Kevin is a 27 year old male bar manager. He works a 40 hour week with the day to day running of the bar. It is his job to find suppliers with the best prices for the stock and earns around £25k per year. He is an experienced web user and goes online almost once every day for about one hour each time. He goes online at home and occasionally at work but both he tends to use it for recreation. He will sometimes use the internet at work when contacting suppliers by email. He connects to the internet by Broadband with a 2MB connection and visits sites such as Facebook and Yahoo and looks at BBC for sport. Access is PC based and he uses Internet Explorer 7 and he makes an average of one internet purchase per month.

Target Audience Two

Rachel is a 30 year old female working as a lead designer at a medium sized, Leeds based, Design Company. Rachel earns £30k per year and works a 38 hour week. She is a savvy web user and is online at least 5 hours per day. Rachel accesses the internet form home and also as part of her job role which incorporates website design. She uses the internet for research and checking emails, in her personal time she uses it to download music and make online purchases. The sites most often visited are Yahoo, Topshop and i-tunes. Access is from a PC and uses Firefox she makes an average of 2 online purchases per month.