Target Audience

Target Audience One

Kevin is a 27 year old male bar manager. He works a 40 hour week with the day to day running of the bar. It is his job to find suppliers with the best prices for the stock and earns around £25k per year. He is an experienced web user and goes online almost once every day for about one hour each time. He goes online at home and occasionally at work but both he tends to use it for recreation. He will sometimes use the internet at work when contacting suppliers by email. He connects to the internet by Broadband with a 2MB connection and visits sites such as Facebook and Yahoo and looks at BBC for sport. Access is PC based and he uses Internet Explorer 7 and he makes an average of one internet purchase per month.

Target Audience Two

Rachel is a 30 year old female working as a lead designer at a medium sized, Leeds based, Design Company. Rachel earns £30k per year and works a 38 hour week. She is a savvy web user and is online at least 5 hours per day. Rachel accesses the internet form home and also as part of her job role which incorporates website design. She uses the internet for research and checking emails, in her personal time she uses it to download music and make online purchases. The sites most often visited are Yahoo, Topshop and i-tunes. Access is from a PC and uses Firefox she makes an average of 2 online purchases per month.

Delivery Requirements

XHTML 1.0 Strict
The content of my site will be place in a HTML document. All of the content will be sorted into seperate 'divs' which will then be arranged and style using one CSS document.

CSS 2.1
CSS will be used for styling as this is a quick and easy method to edit numerous pages at once, also it will make loading times faster. CSS will provide a better result in search engines and help to adhere to the W3C guidelines 1.0. I will use CSS 1 and CSS 2 as they are the most widely supported versions in current browsers.

PHP 5
PHP 5 will be used if I am to use a form element for the e-commerce site. Thsi version is the latest version of the language that is supported by my webhost.

Goals

1. To design a site that meets the requirements of W3C guidelines 1.0. This is important for making industry standard sites.

2. To create a website in XHTML 1.0 strict and CSS 2.1 that validates at http://validator.w3.org/. This also is important in regards to industry standard sites and would be something employers might check when looking at my application.

3. To produce a site that's purpose is for e-commerce. I chose this subject as I think it would benefit me when looking for employment. In addition I would benefit from having this knowledge if I wanted to work freelance.


4. To produce a corporate identity for the pseudo company. This is so that I have more examples to show in interview of my design ability in terms of corporate identity work. I would benefit from having more examples of logo design and also some examples of designing letter heads and email templates, this I will incorporate into the brief. The corporate identity will include a logo, business card, email template and letterhead.